It was the perfect recipe for success: the indefatigable Colonel Tom Moore in concert with the NHS Care Choir and the national treasure that is Michael Ball. Not only did they catapult ‘You’ll Never Walk Alone’ to number one in the UK charts, it nudged the centenarian Colonel Moore closer to a staggering total of £30 million raised for the NHS.
If only the creative industries were facing the same financial fortune. According to the Creative Industries Federation, over 50% of creative organsiations have lost 100% of their income, and only 1 in 7 have reserves to make it past this month. The sobering fallout for many creatives will be their employment prospects laid to waste, unless the Government and others intervene.
From the outset of the crisis, creatives have rallied to the support of the NHS. Take Liam Gallagher, for example, who will be hosting free concerts for NHS staff. Or the donation of PPE by Burberry, and Phoebe Waller-Bridge’s charity release of ‘Fleabag Live’ that has already raised over $1 million. Creatives are also lending practical support on the ground: some have gifted their time after performances were cancelled, and some, like Martin Harding, have joined the NHS workforce. Add to this the creative practitioners and institutions who have created the remote opportunities for artistic expression that bolster our mental wellbeing, it becomes clear how supportive the creative community has been of our collective health in this time of crisis.